Jana Holthöwer

Jana Holthöwer

University of Groningen - Groningen / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 5218883
Rijksuniversiteit Groningen
person_outline Jana Holthöwer's MOST POPULAR ARTICLES
1-) Robots do not judge: service robots can alleviate embarrassment in service encountersJ Holthöwer, J van DoornJournal of the Academy of Marketing Science 51 (4), 767-784, 2023612023
2-) Organizational frontlines in the digital age: The Consumer–Autonomous Technology–Worker (CAW) frameworkJ Van Doorn, E Smailhodzic, S Puntoni, J Li, JH Schumann, J HolthöwerJournal of Business Research 164, 114000, 2023102023
3-) Artificial intelligence and robotics in marketingJ Holthöwer, J van DoornThe digital transformation handbook–From academic research to practical insights, 202122021
4-) Robots, AI, and Virtual Influencers, Oh My!: The Role of Anthropomorphism and Social Influences on Consumer Response to AID Hoffman, M Haenlein, A Stephen, J van Doorn, M LebanThe 50th EMAC Annual Conference 2021, 102338, 202122021
5-) Robots to the Rescue? Shaping Service Experiences in Healthcare and BeyondJ Holthöwer2024