Jana Lay Hwa Bowden

Jana Lay Hwa Bowden

Macquarie University - Sydney / Australia
Business & Management / Marketing
AD Scientific Index ID: 51340
person_outline Jana Lay Hwa Bowden's MOST POPULAR ARTICLES
1-) The process of customer engagement: A conceptual frameworkJLH BowdenJournal of marketing theory and practice 17 (1), 63-74, 200919602009
2-) Customer engagement: A framework for assessing customer-brand relationships: The case of the restaurant industryJ BowdenJournal of Hospitality Marketing & Management 18 (6), 574-596, 20093092009
3-) The four pillars of tertiary student engagement and success: a holistic measurement approachJLH Bowden, L Tickle, K NaumannStudies in Higher Education 46 (6), 1207-1224, 20212842021
4-) Engagement valence duality and spillover effects in online brand communitiesJLH Bowden, J Conduit, LD Hollebeek, V Luoma-Aho, BA SolemJournal of Service Theory and Practice 27 (4), 877-897, 20173122017
5-) Engaging the student as a customer: A relationship marketing approachJLH BowdenMarketing education review 21 (3), 211-228, 20112232011