Jana Majerová

University of Žilina - Žilina / Slovakia

Business & Management / Marketing

AD Scientific Index ID: 1203121

Žilinská univerzita v Žiline

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Jana Majerová's MOST POPULAR ARTICLES

1-) The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online EnvironmentA Krizanova, G Lăzăroiu, L Gajanova, J Kliestikova, M Nadanyiova, ...Sustainability 11 (24), 7016, 20191912019

2-) Green Marketing as the Source of the Competitive Advantage of the BusinessD Moravcikova, A Krizanova, J Kliestikova, M RypakovaSustainability 9 (12), 2218, 20171862017

3-) Brand building with using phygital marketing communicationD Moravcikova, J KliestikovaJournal of Economics, Business and Management 5 (3), 148-153, 2017702017

4-) Influencer marketing and its impact on consumer lifestylesM Nadanyiova, L Gajanova, J Majerova, L LizbetinovaForum Scientiae Oeconomia 8 (2), 109-120, 2020782020

5-) Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational StratificationM Nadanyiova, L Gajanova, J MajerovaSustainability 12 (17), 7118, 2020782020

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