Jana Prigge

Jana Prigge

Universität Mannheim - Mannheim / Germany
Business & Management / Marketing
AD Scientific Index ID: 4572477
University of Mannheim
person_outline Jana Prigge's MOST POPULAR ARTICLES
1-) Patient empowerment: A cross-disease exploration of antecedents and consequencesJK Prigge, B Dietz, C Homburg, WD Hoyer, JL BurtonInternational Journal of Research in Marketing 32 (4), 375-386, 2015722015
2-) Organizational multichannel differentiation: an analysis of its impact on channel relationships and company sales successA Fürst, M Leimbach, JK PriggeJournal of Marketing 81 (1), 59-82, 2017662017
3-) A customer perspective on product eliminations: how the removal of products affects customers and business relationshipsC Homburg, A Fürst, JK PriggeJournal of the Academy of Marketing Science 38, 531-549, 2010662010
4-) Exploring subsidiary desire for autonomy: A conceptual framework and empirical findingsC Homburg, JK PriggeJournal of International Marketing 22 (4), 21-43, 2014392014
5-) The role of departmental thought worlds in shaping escalation of commitment in new product development projectsA Weeth, JK Prigge, C HomburgJournal of Product Innovation Management 37 (1), 48-73, 2020282020