Janée N Burkhalter

Janée N Burkhalter

Saint Joseph's University - Philadelphia / United States
Business & Management / Marketing
AD Scientific Index ID: 1454515
person_outline Janée N Burkhalter's MOST POPULAR ARTICLES
1-) Tweet this, not that: A comparison between brand promotions in microblogging environments using celebrity and company-generated tweets Journal of Marketing Communications, 1-18, 2013
2-) Advertising to the beat: An analysis of brand placements in hip-hop music videos Journal of Marketing Communications, 1-17, 2012
3-) Relationship Marketing: An Important Tool For Success In The Marketplace Journal of Business & Economics Research (JBER) 5 (2), 2007
4-) Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music Journal of Advertising 44 (1), 47-57, 2015
5-) The Story of Taste: Using EEGs and Self-Reports to Understand Consumer Choice Kennesaw Journal of Undergraduate Research 2 (1), Article 5, 2012