Janell Townsend

Janell Townsend

Oakland University - Rochester / United States
Business & Management / Marketing
AD Scientific Index ID: 891803
person_outline Janell Townsend's MOST POPULAR ARTICLES
1-) Does culture explain acceptance of new products in a country? An empirical investigation International Marketing Review 20 (4), 377-396, 2003
2-) Getting to global: An evolutionary perspective of brand expansion in international markets Journal of International Business Studies 40 (4), 539-558, 2009
3-) Enhancing consumers' affection for a brand using product design Journal of Product Innovation Management 32 (5), 716-730, 2015
4-) The Effects of Competition in Short Product Life‐Cycle Markets: The Case of Motion Pictures* Journal of Product Innovation Management 27 (3), 349-361, 2010
5-) Understanding alliances: a review of international aspects in strategic marketing Marketing Intelligence & Planning 21 (3), 143-155, 2003