Janell Townsend

Janell Townsend

Oakland University - Rochester / United States
Business & Management / Marketing
AD Scientific Index ID: 891803
person_outline Janell Townsend's MOST POPULAR ARTICLES
1-) Does culture explain acceptance of new products in a country? An empirical investigationS Yeniyurt, JD TownsendInternational Marketing Review, 20034672003
2-) Getting to global: An evolutionary perspective of brand expansion in international marketsJD Townsend, S Yeniyurt, MB TalayJournal of International Business Studies 40 (4), 539-558, 20091202009
3-) Enhancing consumers\' affection for a brand using product designM Kumar, JD Townsend, DW VorhiesJournal of Product Innovation Management 32 (5), 716-730, 20151292015
4-) Understanding alliances: a review of international aspects in strategic marketingJD TownsendMarketing Intelligence & Planning 21 (3), 143-155, 20031142003
5-) The Effects of Competition in Short Product Life‐Cycle Markets: The Case of Motion Pictures*RJ Calantone, S Yeniyurt, JD Townsend, JB SchmidtJournal of Product Innovation Management 27 (3), 349-361, 20101122010