Janne Hepola

Janne Hepola

Jyväskylä University - Jyväskylä / Finland
Business & Management / Marketing
AD Scientific Index ID: 4847186
University of Jyväskylä
person_outline Janne Hepola's MOST POPULAR ARTICLES
1-) The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagementJ Hepola, H Karjaluoto, A HintikkaJournal of Product & Brand Management 26 (3), 282-293, 20171822017
2-) Is it all about consumer engagement? Explaining continuance intention for utilitarian and hedonic service consumptionJ Hepola, M Leppäniemi, H KarjaluotoJournal of Retailing and Consumer Services 57, 102232, 2020642020
3-) Consumer Engagement and Behavioral Intention Toward Continuous Use of Innovative Mobile Banking Applications: A Case Study of FinlandJ Hepola, H Karjaluoto, AA ShaikhICIS 2016: Proceedings the Thirty Seventh International Conference on …, 2016262016
4-) Advancing the Consumer Engagement Concept: Insights into its Definition, Measurement, and RelationshipsJ HepolaJYU dissertations, 201962019
5-) Asiakkaan osallistuminen: käsite ja mittaamisen haasteetM Leppäniemi, J HepolaProComma Academic, 201932019