Jasmina Ilicic

Jasmina Ilicic

Monash University - Clayton / Australia
Business & Management / Marketing
AD Scientific Index ID: 52202
Monash University
person_outline Jasmina Ilicic's MOST POPULAR ARTICLES
1-) Effects of multiple endorsements and consumer–celebrity attachment on attitude and purchase intentionJ Ilicic, CM WebsterAustralasian Marketing Journal (AMJ) 19 (4), 230-237, 20112102011
2-) Being true to oneself: Investigating celebrity brand authenticityJ Ilicic, CM WebsterPsychology & marketing 33 (6), 410-420, 20161532016
3-) Investigating consumer–brand relational authenticityJ Ilicic, CM WebsterJournal of Brand Management 21, 342-363, 20141522014
4-) Celebrity co-branding partners as irrelevant brand information in advertisementsJ Ilicic, CM WebsterJournal of Business Research 66 (7), 941-947, 20131482013
5-) The celebrity capital life cycle: A framework for future research directions on celebrity endorsementFA Carrillat, J IlicicJournal of Advertising 48 (1), 61-71, 20191082019