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Jasmine Mohsen
University of Leeds - Leeds / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5694687
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Jasmine Mohsen's MOST POPULAR ARTICLES
1-)
Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvementMH Elsharnouby, J Mohsen, OT Saeed, AA MahrousJournal of Research in Interactive Marketing, 2021522021
2-)
Consumers-Brands Battle: Investigating The Impact of Cancel Culture On Switching Behaviour and Brand Cancellation – The Moderating Role of Negative eWOMJ MohsenBritish Academy of Management (BAM) Conference, University of Manchester, UK, 202212022
3-)
How citizen science can benefit research in tackling societal problemsG Kaptan, J Mohsenhttps://business.leeds.ac.uk/dir-record/research-blog/2111/how-citizen …, 20232023
4-)
The Diffusion of "Cancel Culture" After the Post-lockdown PeriodJ MohsenAcademy of Marketing (AM) Conference, University of Huddersfield, UK, 20222022
5-)
A Qualitative Comparative Analysis of The Antecedents of Adolescents MaterialismJ Mohsen, H Mohamed Hussein Mohamed, A Zaky, AA MahrousAmerican Marketing Association (AMA) Summer Academic Conference 33, 267-289, 20222022
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