Jason Doyle

Jason Doyle

Griffith University - Brisbane / Australia
Business & Management / Business Administration
AD Scientific Index ID: 53988
person_outline Jason Doyle's MOST POPULAR ARTICLES
1-) Fan engagement in fifteen seconds: Athletes&39; relationship marketing during a pandemic via TikTokY Su, B Baker, JP Doyle, MM YanInternational Journal of Sport Communication, 20201162020
2-) Athlete branding via social media: Examining the factors influencing consumer engagement on InstagramJP Doyle, Y Su, T KunkelEuropean Sport Management Quarterly, 20201432020
3-) Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumptionJP Doyle, K Filo, D Lock, D Funk, H McdonaldSport Management Review, http://dx.doi.org/10.1016/j.smr.2016.04., 20161412016
4-) Exploring athlete brand image development on social media: the role of signalling through source credibilityS Na, T Kunkel, JP DoyleEuropean Sport Management Quarterly 20 (1), 88-108, 20201432020
5-) Examining the longitudinal structure, stability, and dimensional interrelationships of team identificationD Lock, DC Funk, JP Doyle, H McDonaldJournal of Sport Management 28 (2), 119-135, 20141252014