Jason Lee

Jason Lee

University of North Florida - Jacksonville / United States
Business & Management / Marketing
AD Scientific Index ID: 1449251
person_outline Jason Lee's MOST POPULAR ARTICLES
1-) The multiple brand personalities of David Beckham: A case study of the Beckham brandJ Vincent, JS Hill, JW LeeSport Marketing Quarterly 18 (3), 173, 20091192009
2-) Communicating brand identity on social media: A case study of the use of Instagram and Twitter for collegiate athletic brandingB Watkins, JW LeeInternational Journal of Sport Communication 9 (4), 476-498, 2016812016
3-) Building the Brand: A Case Study of Troy University.JW Lee, KS Miloch, P Kraft, L TatumSport Marketing Quarterly 17 (3), 2008802008
4-) Building your brand: The integration of infographic resume as student self-analysis tools and self-branding resourcesJW Lee, T CavanaughJournal of Hospitality, Leisure, Sport & Tourism Education 18, 61-68, 2016702016
5-) Enhancing recreation, parks, tourism courses: Using movies as teaching toolsM Goldenberg, JW Lee, T O\'BannonJournal of Hospitality, Leisure, Sport, & Tourism Education 9 (2), 4, 2010492010