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Jason Lee
AD Scientific Index 2024
Business & Management / Marketing
University of North Florida - Jacksonville / United States
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Jason Lee's MOST POPULAR ARTICLES
1-)
The multiple brand personalities of David Beckham: A case study of the Beckham brandJ Vincent, JS Hill, JW LeeSport Marketing Quarterly 18 (3), 173, 20091192009
2-)
Communicating brand identity on social media: A case study of the use of Instagram and Twitter for collegiate athletic brandingB Watkins, JW LeeInternational Journal of Sport Communication 9 (4), 476-498, 2016812016
3-)
Building the Brand: A Case Study of Troy University.JW Lee, KS Miloch, P Kraft, L TatumSport Marketing Quarterly 17 (3), 2008802008
4-)
Building your brand: The integration of infographic resume as student self-analysis tools and self-branding resourcesJW Lee, T CavanaughJournal of Hospitality, Leisure, Sport & Tourism Education 18, 61-68, 2016642016
5-)
Enhancing recreation, parks, tourism courses: Using movies as teaching toolsM Goldenberg, JW Lee, T O\'BannonJournal of Hospitality, Leisure, Sport, & Tourism Education 9 (2), 4, 2010472010
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