Jaspreet Kaur

Jaspreet Kaur

Pearl Academy - New Delhi / India
Business & Management / Marketing
AD Scientific Index ID: 4665771
पर्ल एकेडमी
person_outline Jaspreet Kaur's MOST POPULAR ARTICLES
1-) Purchase intention survey of millennials towards online fashion stores RS Sethi, J Kaur, D Wadera Academy of Marketing Studies Journal 22 (1), 1-16, 2018 632018
2-) Sustainable consumption practices in Indian households: a saga of environment management linked to Indian ethos and generational differencesJ Kaur, E Mogaji, D Wadera, S GuptaSociety and Business Review, 2022262022
3-) Impact of materialism on purchase intention of sustainable luxury goods: An empirical study in IndiaJ Kaur, R Parida, S Ghosh, R LavuriSociety and Business Review 17 (1), 22-44, 2022272022
4-) Exploring the impact of gamification elements in brand apps on the purchase intention of consumersJ Kaur, R Lavuri, R Parida, SV SinghJournal of Global Information Management (JGIM) 31 (1), 1-30, 2023372023
5-) Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theoryHI Maseeh, D Sangroya, C Jebarajakirthy, M Adil, J Kaur, MP Yadav, ...Psychology & Marketing 39 (12), 2302-2327, 2022332022