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Javier Marcos
AD Scientific Index 2024
Business & Management / Business Administration
Cranfield University - Cranfield / United Kingdom
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Javier Marcos's MOST POPULAR ARTICLES
1-)
Value co-creation practices and capabilities: Sustained purposeful engagement across B2B systemsJ Marcos-Cuevas, S Nätti, T Palo, J BaumannIndustrial Marketing Management 56, 97-107, 20161832016
2-)
Value co-destruction in interfirm relationships: The impact of actor engagement stylesDD Prior, J Marcos-CuevasMarketing Theory 16 (4), 533-552, 20161572016
3-)
The transformation of professional selling: Implications for leading the modern sales organizationJM CuevasIndustrial Marketing Management 69, 198-208, 20181662018
4-)
Co‐producing management knowledgeD Tranfield, D Denyer, J Marcos, M BurrManagement decision 42 (3/4), 375-386, 20041642004
5-)
Power symmetry and the development of trust in interdependent relationships: The mediating role of goal congruenceJM Cuevas, S Julkunen, M GabrielssonIndustrial Marketing Management 48, 149-159, 20151292015
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