Jay Gladden

Jay Gladden

Indiana University/Purdue University Indianapolis - Indianapolis / United States
Business & Management / Marketing
AD Scientific Index ID: 1345543
Indiana University–Purdue University Indianapolis
person_outline Jay Gladden's MOST POPULAR ARTICLES
1-) Sport marketing 4th editionBJ Mullin, S Hardy, W SuttonHuman Kinetics, 201428162014
2-) Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sportJM Gladden, DC FunkJournal of Sport management 16 (1), 54-81, 20029232002
3-) Understanding brand loyalty in professional sport: Examining the link between brand associations and brand loyaltyJM Gladden, DC FunkInternational journal of sports marketing and sponsorship 3 (1), 54-81, 20015972001
4-) A conceptual framework for assessing brand equity in Division I college athleticsJ Gladden, G Milne, W SuttonJournal of Sport Management 12 (1), 1-19, 19986241998
5-) Motivational factors influencing the behaviour of J. League spectatorsDF Mahony, M Nakazawa, DC Funk, JD James, JM GladdenSport Management Review 5 (1), 1-24, 20024182002