Jaydeep Mukherjee

Jaydeep Mukherjee

Management Development Institute - Gurgaon / India
Business & Management / Marketing
AD Scientific Index ID: 4751315
प्रबंधन विकास संस्थान
person_outline Jaydeep Mukherjee's MOST POPULAR ARTICLES
1-) Long-term changes in consumers\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' shopping behavior post-pandemic: an exploratory studyAS Gupta, J MukherjeeInternational Journal of Retail & Distribution Management 50 (12), 1518-1534, 2022732022
2-) User acceptance of hedonic versus utilitarian social networking web sitesA Pillai, J MukherjeeJournal of Indian Business Research 3 (3), 180-191, 2011
3-) An investigation of antecedents and consequences of brand love in IndiaR Garg, J Mukherjee, S Biswas, A KatariaAsia-Pacific Journal of Business Administration 7 (3), 174-196, 2015
4-) An investigation into the concept of brand love and its proximal and distal covariatesR Garg, J Mukherjee, S Biswas, A KatariaJournal of Relationship Marketing 15 (3), 135-153, 2016612016
5-) Decoding revenge buying in retail: role of psychological reactance and perceived stressAS Gupta, J MukherjeeInternational Journal of Retail & Distribution Management 50 (11), 1378-1394, 2022272022