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Jean Jeon
University of Nevada Reno - Nevada / United States
Business & Management / Marketing
AD Scientific Index ID: 5218144
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Jean Jeon's MOST POPULAR ARTICLES
1-)
An introspective examination of single-unit versus multi-unit franchiseesRP Dant, SK Weaven, BL Baker, HJJ JeonJournal of the Academy of Marketing Science 41 (4), 473-496, 2013902013
2-)
A Knowledge-Based Explanation of Franchise System Resources and PerformanceHJ Jeon, RP Dant, BL BakerJournal of Marketing Channels 23 (3), 97-113, 2016352016
3-)
Cultural convergence in emerging markets: The case of McDonald\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s in China and IndiaHJJ Jeon, B Meiseberg, RP Dant, M GrünhagenJournal of Small Business Management 54 (2), 732-749, 2016322016
4-)
Examining the role of sustainability and green strategies in channels: Evidence from the franchise industryHJ Jeon, A GleibermanJournal of Marketing Theory and Practice 25 (2), 189-199, 2017282017
5-)
A cross-national comparison of brand perceptions of global franchise chains in the BRICSRP Dant, H Jin (Jean) Jeon, N Mumdziev, J WindspergerJournal of Marketing Channels 23 (4), 196-216, 2016262016
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