Jean Pfiffelmann

Jean Pfiffelmann

École de Management Strasbourg - Strasbourg / France
Business & Management / Business Administration
AD Scientific Index ID: 4780011
L’EM Strasbourg Business School
person_outline Jean Pfiffelmann's MOST POPULAR ARTICLES
1-) Personalized advertisements with integration of names and photographs: An eye-tracking experiment J Pfiffelmann, N Dens, S Soulez Journal of Business Research 111, 196-207, 2020 492020
2-) Understanding Personalized Recruitment Ads’ Effectiveness: The Role of Personalization Type and Message InvolvementJ Pfiffelmann, A PfeufferJournal of Interactive Advertising, 202252022
3-) Persuasive effect of potential employees\' names and photographs in a recruitment advertisementJ Pfiffelmann, S SoulezCanadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 202152021
4-) Campagnes publicitaires de recrutement sur Facebook et LinkedIn: à quel niveau de personnalisation vaut-il mieux recourir?J PfiffelmannDécisions Marketing 99, 17-36, 202052020
5-) Unique… like everyone else: Effects and mechanisms of personalization appeals in recruitment advertisingJ Pfiffelmann, A Pfeuffer, N Dens, S SoulezInternational Journal of Advertising, 202332023