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Jee-Sun Park
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Incheon National University - / South Korea
인천 국립 대학교
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Jee-Sun Park's MOST POPULAR ARTICLES
1-)
The effects of national culture and cosmopolitanism on consumers’ adoption of innovation: A cross-cultural comparisonH Lim, JS ParkJournal of International Consumer Marketing 25 (1), 16-28, 2013962013
2-)
Persuasive brand messages in social media: A mental imagery processing perspectiveS Ha, R Huang, JS ParkJournal of Retailing and Consumer Services 48, 41-49, 2019372019
3-)
Consumer acceptance of self-service technologies in fashion retail storesJS Park, S Ha, SW JeongJournal of Fashion Marketing and Management: An International Journal, 2020262020
4-)
Do parasocial relationships and the quality of communication with AI shopping chatbots determine middle‐aged women consumers\' continuance usage intentions?M Lee, JS ParkJournal of Consumer Behaviour 21 (4), 842-854, 2022392022
5-)
Effects of consumer trust and perceived usefulness on mobile payments and online shopping website loyaltyJH Han, SH Jae, BH Kim, JS ParkJournal of Digital Convergence 13 (12), 75-87, 2015332015
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