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Jeffrey R Carlson
University of Richmond - Richmond / United States
Business & Management / Marketing
AD Scientific Index ID: 1620238
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Jeffrey R Carlson's MOST POPULAR ARTICLES
1-)
“I eat organic for my benefit and yours”: Egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategistsI Kareklas, JR Carlson, DD MuehlingJournal of advertising 43 (1), 18-32, 20143222014
2-)
Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?S Yang, S Lin, JR Carlson, WT Ross JrJournal of Marketing Management 32 (5-6), 526-557, 20161852016
3-)
The role of regulatory focus and self-view in “green” advertising message framingI Kareklas, JR Carlson, DD MuehlingJournal of Advertising 41 (4), 25-39, 20121302012
4-)
How augmented reality affects advertising effectiveness: The mediating effects of curiosity and attention toward the adS Yang, JR Carlson, S ChenJournal of Retailing and Consumer Services 54, 102020, 20201572020
5-)
Investigating discounting of discounts in an online context: The mediating effect of discount credibility and moderating effect of online daily deal promotionsJR Carlson, M Kukar-KinneyJournal of Retailing and Consumer Services 41, 153-160, 2018452018
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