Jella Pfeiffer

Jella Pfeiffer

Justus Liebig Universität Giessen - Giessen / Germany
Business & Management / Decision Science and Operations Management
AD Scientific Index ID: 1760809
Justus Liebig University Giessen
person_outline Jella Pfeiffer's MOST POPULAR ARTICLES
1-) Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper researchM Meißner, J Pfeiffer, T Pfeiffer, H OppewalJournal of Business Research 100, 445-458, 20191982019
2-) Shopping in virtual reality stores: the influence of immersion on system adoptionC Peukert, J Pfeiffer, M Meißner, T Pfeiffer, C WeinhardtJournal of Management Information Systems 36 (3), 755-788, 2019842019
3-) How virtual reality affects consumer choiceM Meißner, J Pfeiffer, C Peukert, H Dietrich, T PfeifferJournal of Business Research 117, 219-231, 2020882020
4-) Texting with humanlike conversational agents: Designing for anthropomorphismAM Seeger, J Pfeiffer, A HeinzlJournal of the Association for Information systems 22 (4), 8, 20211442021
5-) Eye-tracking-based classification of information search behavior using machine learning: evidence from experiments in physical shops and virtual reality shopping environmentsJ Pfeiffer, T Pfeiffer, M Meißner, E WeißInformation Systems Research 31 (3), 675-691, 20201292020