Jen Riley

Jen Riley

Purdue University - West Lafayette / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5696395
person_outline Jen Riley's MOST POPULAR ARTICLES
1-) Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needsOS Itani, A Kalra, J RileyInformation & Management 59 (3), 103621, 2022602022
2-) Sustaining customer engagement through social media brand communitiesJ RileyJournal of Global Scholars of Marketing Science 30 (4), 344-357, 2020302020
3-) Connecting with gen Z: Using interactive improv games to teach soft skillsJ Riley, K NicewiczMarketing Education Review 32 (2), 97-104, 2022132022
4-) Leveraging NeuroIS Tools to Understand Consumer Interactions with Social Media ContentJ Riley, AB RandolphInformation Systems and Neuroscience: NeuroIS Retreat 2021, 56-62, 202152021
5-) Integrating technology within the sales-service ecosystem: the emergent sales techno-ecosystemC Bauer, JM Galvan, T Hancock, GK Hunter, CA Nelson, J Riley, ...European Journal of Marketing 58 (3), 782-811, 202432024