Jen Skiba

Missouri State University - Springfield / United States

Business & Management / Marketing

AD Scientific Index ID: 5270540

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Jen Skiba's MOST POPULAR ARTICLES

1-) The effect of managerial cost prioritization on sales force turnoverJ Skiba, A Saini, SB FriendJournal of Business Research 69 (12), 5917-5924, 2016362016

2-) Beyond deception: Potential unfair consumer injury from various types of covert marketingJ Skiba, RD Petty, L CarlsonJournal of Consumer Affairs 53 (4), 1573-1601, 2019252019

3-) Ethical purchasing dissonance: Antecedents and coping behaviorsT Reilly, A Saini, J SkibaJournal of Business Ethics 163 (3), 577-597, 2020122020

4-) Using Influencers to Build Self–Brand Connections: The Impact of Influencer Presence, Ad Source, and Consumer AgeJL Grigsby, J SkibaJournal of Interactive Advertising 22 (3), 207-222, 2022132022

5-) Sales manager cost control engagement: antecedents and performance implicationsJ Skiba, A Saini, SB FriendJournal of Personal Selling & Sales Management 39 (2), 123-137, 2019112019

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