Jennifer Allyson Dooley.

Jennifer Allyson Dooley.

University of Calgary - Calgary / Canada
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5969796
person_outline Jennifer Allyson Dooley.'s MOST POPULAR ARTICLES
1-) Web 2.0: an assessment of social marketing principlesJA Dooley, SC Jones, D IversonJournal of Social Marketing 2 (3), 207-221, 2012642012
2-) Using Web 2.0 for health promotion and social marketing efforts: lessons learned from Web 2.0 expertsJA Dooley, SC Jones, D IversonHealth marketing quarterly 31 (2), 178-196, 2014422014
3-) Comparing adolescent-focused obesity prevention and reduction messagesJA Dooley, S Deshpande, CE AdairJournal of Business Research 63 (2), 154-160, 2010322010
4-) Web 2.0 adoption and user characteristicsJA Dooley, SC Jones, DC Iverson262012
5-) Strategic social marketing in Canada: ten phases to planning and implementing cancer prevention and cancer screening campaignsJA Dooley, SC Jones, K DesmaraisSocial Marketing Quarterly 15 (3), 33-48, 2009132009