Jennifer Burton

Jennifer Burton

University of Tampa - Tampa / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5696528
person_outline Jennifer Burton's MOST POPULAR ARTICLES
1-) Patient empowerment: A cross-disease exploration of antecedents and consequencesJK Prigge, B Dietz, C Homburg, WD Hoyer, JL BurtonInternational Journal of Research in Marketing 32 (4), 375-386, 2015892015
2-) Revisiting the relationship between ad frequency and purchase intentions: How affect and cognition mediate outcomes at different levels of advertising frequencyJL Burton, J Gollins, LE McNeely, DM WallsJournal of Advertising Research 59 (1), 27-39, 2019652019
3-) Gender of the online influencer and follower: the differential persuasive impact of homophily, attractiveness and product-matchP Gupta, JL Burton, L Costa BarrosInternet Research 33 (2), 720-740, 2023202023
4-) Using linguistics to inform influencer marketing in servicesJL Burton, JR Mosteller, KE HaleJournal of Services Marketing 35 (2), 222-236, 2020192020
5-) How Do Consumers Respond To Storylines in Television Advertisements?: A Principal-Components Analysis Tool Helps Decipher Moment-to-Moment EvaluationsJL Burton, L McAlister, WD HoyerJournal of Advertising Research 55 (1), 51-61, 2015192015