Jennifer Lees Marshment

Jennifer Lees Marshment

University of Auckland - Auckland / New Zealand
Social Sciences / Political Science and International Relations
AD Scientific Index ID: 5275307
person_outline Jennifer Lees Marshment's MOST POPULAR ARTICLES
1-) Political marketing and British political parties: The party&39;s just begunJ Lees-MarshmentManchester University Press, 20016212001
2-) Political marketing: Principles and applicationsJ Lees-MarshmentRoutledge, 20145302014
3-) The marriage of politics and marketingJ Lees‐MarshmentPolitical studies 49 (4), 692-713, 20015302001
4-) Political marketing: A comparative perspectiveDG Lilleker, J Lees-MarshmentManchester University Press, 20052902005
5-) The product, sales and market‐oriented party‐How Labour learnt to market the product, not just the presentationJ Lees‐MarshmentEuropean Journal of Marketing 35 (9/10), 1074-1084, 20012162001
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