Jenny Jiao

Jenny Jiao

Binghamton University - Vestal / United States
Business & Management / Marketing
AD Scientific Index ID: 5439804
State University of New York at Binghamton
person_outline Jenny Jiao's MOST POPULAR ARTICLES
1-) To err is human: Tolerate humans instead of machines in service failureN Chen, S Mohanty, J Jiao, X FanJournal of Retailing and Consumer Services 59, 102363, 2021732021
2-) The dual model of materialism: Success versus happiness materialism on present and future life satisfactionMJ Sirgy, GB Yu, DJ Lee, M Joshanloo, M Bosnjak, J Jiao, A Ekici, ...Applied Research in Quality of Life 16, 201-220, 2021552021
3-) The Effects of Goal Publicity, Feedback and Self-regulation Effectiveness on Goal Persistence in the Social Media WorldC Jiao, Jinfeng and ColeConsumer Psychology in a Social Media World, 201549*2015
4-) Does the length of a review matter in perceived helpfulness? The moderating role of product experienceH Jia, S Shin, J JiaoJournal of research in Interactive Marketing 16 (2), 221-236, 2022422022
5-) Can Lonely People Behave Morally? The Joint Influence of Loneliness and Empathy on Moral IdentityJ Jiao, J WangJournal of Consumer Psychology, 2018372018