Jens Blumrodt

Jens Blumrodt

Rennes School of Business - Rennes / France
Business & Management / Marketing
AD Scientific Index ID: 4527661
Rennes Ecole de Commerce
person_outline Jens Blumrodt's MOST POPULAR ARTICLES
1-) European football teams\' CSR engagement impacts on customer‐based brand equityJ Blumrodt, D Bryson, J FlanaganJournal of Consumer Marketing 29 (7), 482-493, 20121512012
2-) Professional football clubs and corporate social responsibilityJ Blumrodt, M Desbordes, D BodinSport, business and management: an international journal 3 (3), 205-225, 2013892013
3-) Enhancing Football Brands\' Brand EquityJ BlumrodtJournal of Applied Business Research 30 (5), 1551, 2014242014
4-) The sport entertainment industry and corporate social responsibilityJ Blumrodt, M Desbordes, D BodinJournal of Management & Organization 14 (6), 514-529, 2010172010
5-) The Tour de France: corporate sponsorships and doping accusationsJ Blumrodt, PJ KitchenJournal of Business Strategy 36 (2), 41-48, 2015152015