Jeongwon Yang

Jeongwon Yang

Syracuse University - Syracuse / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5696939
person_outline Jeongwon Yang's MOST POPULAR ARTICLES
1-) AI-powered chatbot communication with customers: Dialogic interactions, satisfaction, engagement, and customer behaviorH Jiang, Y Cheng, J Yang, S GaoComputers in Human Behavior 134, 107329, 2022942022
2-) “Others are more vulnerable to fake news than I Am”: Third-person effect of COVID-19 fake news on social media usersJ Yang, Y TianComputers in Human Behavior 125, 106950, 2021852021
3-) Speaking up on black lives matter: A comparative study of consumer reactions toward brand and influencer-generated corporate social responsibility messagesJ Yang, P Chuenterawong, K PugdeethosapolJournal of Advertising 50 (5), 565-583, 2021522021
4-) Anthropomorphism in CSR endorsement: A comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messagingJ Yang, P Chuenterawong, H Lee, TM ChockJournal of Promotion Management 29 (5), 705-734, 2023392023
5-) Deny or bolster? A comparative study of crisis communication strategies between Trump and Cuomo in COVID-19Y Tian, J YangPublic Relations Review 48 (2), 102182, 2022262022