Jeremy J Sierra

Jeremy J Sierra

Texas State University - San Marcos / United States
Business & Management / Marketing
AD Scientific Index ID: 1734623
person_outline Jeremy J Sierra's MOST POPULAR ARTICLES
1-) Service providers and customers: Social exchange theory and service loyaltyJJ Sierra, S McQuittyJournal of Services marketing 19 (6), 392-400, 20053832005
2-) Attitudes and emotions as determinants of nostalgia purchases: an application of social identity theoryJJ Sierra, S McQuittyJournal of Marketing Theory and Practice 15 (2), 99-112, 20073292007
3-) Open- versus close-ended survey questionsMR Hyman, JJ SierraNew Mexico Business Outlook 14 (2), 1-5, 20161832016
4-) A dual identification framework of online multiplayer video games: The case of massively multiplayer online role playing games (MMORPGs)VA Badrinarayanan, JJ Sierra, KM MartinJournal of Business Research 68 (5), 1045-1052, 20151872015
5-) Creativity via cartoon spokespeople in print ads: Capitalizing on the distinctiveness effectRS Heiser, JJ Sierra, IM TorresJournal of Advertising 37 (4), 75-84, 20081532008