Jerry Kliatchko

Jerry Kliatchko

University of Asia and the Pacific - Pasig City / Philippines
Business & Management / Marketing
AD Scientific Index ID: 343060
Unibersidad ng Asya at Pasipiko
person_outline Jerry Kliatchko's MOST POPULAR ARTICLES
1-) Revisiting the IMC construct: A revised definition and four pillars International Journal of Advertising 27 (1), 133-160, 2008
2-) Towards a new definition of integrated marketing communications (IMC) International Journal of Advertising 24 (1), 7-34, 2005
3-) Twenty years of IMC: A study of CEO and CMO perspectives in the Asia-Pacific region International Journal of Advertising 33 (2), 373-390, 2014
4-) IMC 20 Years after: A Second Look at IMC Definitions. International Journal of Integrated Marketing Communications 1 (2), 2009
5-) The primacy of the consumer in IMC: Espousing a personalist view and ethical implications The Evolution of Integrated Marketing Communications, 83-103, 2013