Jessica Darveau

Jessica Darveau

Université Laval - Québec / Canada
Business & Management / Marketing
AD Scientific Index ID: 4885662
Laval University
person_outline Jessica Darveau's MOST POPULAR ARTICLES
1-) Financing creativity: Crowdfunding as a new approach for theatre projectsB Boeuf, J Darveau, R LegouxMarch, 20141992014
2-) Immersion in film tourist experiencesY St-James, J Darveau, J FortinJournal of travel & tourism marketing 35 (3), 273-284, 2018282018
3-) The interplay between liminality and consumption: A systematic literature review with a future research agendaJ Darveau, M Cheikh‐AmmarInternational Journal of Consumer Studies 45 (4), 867-888, 2021122021
4-) Bundle building in the arts: An experimental investigationJ Darveau, A d\'AstousPsychology & Marketing 31 (8), 591-603, 2014152014
5-) An ethical perspective on necro-advertising: The moderating effect of brand equityB Boeuf, J DarveauJournal of business ethics 155, 1077-1099, 2019142019