Jessica J Hoppner

Jessica J Hoppner

George Mason University - Fairfax / United States
Business & Management / Marketing
AD Scientific Index ID: 1329301
person_outline Jessica J Hoppner's MOST POPULAR ARTICLES
1-) Firm-specific assets, multinationality, and financial performance: A meta-analytic review and theoretical integrationAH Kirca, GTM Hult, K Roth, ST Cavusgil, MZ Perryy, MB Akdeniz, ...Academy of management journal 54 (1), 47-72, 20113482011
2-) Reciprocity in relationship marketing: A cross-cultural examination of the effects of equivalence and immediacy on relationship quality and satisfaction with performanceJJ Hoppner, DA Griffith, RC WhiteJournal of International Marketing 23 (4), 64-83, 20151062015
3-) The role of reciprocity in clarifying the performance payoff of relational behaviorJJ Hoppner, DA GriffithJournal of Marketing Research 48 (5), 920-928, 2011912011
4-) Global marketing managers: Improving global marketing strategy through soft skill developmentDA Griffith, JJ HoppnerInternational Marketing Review 30 (1), 21-41, 20131042013
5-) Examining moral authority in the marketplace: A conceptualization and frameworkJJ Hoppner, GG VadakkepattJournal of business research 95, 417-427, 20191012019