Jessie J Wang

Jessie J Wang

Miami University of Ohio - Oxford / United States
Business & Management / Marketing
AD Scientific Index ID: 5441413
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person_outline Jessie J Wang's MOST POPULAR ARTICLES
1-) The interactive effect of power distance belief and consumers’ status on preference for national (vs. private-label) brands Journal of Business Research 107, 1-12, 2020
2-) How do consumers’ cultural backgrounds and values influence their coupon proneness? A multimethod investigation Journal of Consumer Research 45 (5), 1037-1050, 2019
3-) The distinct influence of power distance perception and power distance values on customer satisfaction in response to loyalty programs International Journal of Research in Marketing 36 (4), 580-596, 2019
4-) The interactive effect of cultural self-construal and social exclusion on consumers' impression management goal pursuit Journal of Business Research 100, 51-60, 2019
5-) All at once or one at a time? The effect of simultaneous versus sequential discount presentation on store patronage intentions Psychology & Marketing 37 (6), 773-781, 2020