Jiangmeng Helen Liu

Jiangmeng Helen Liu

Seattle University - Seattle / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 1647761
person_outline Jiangmeng Helen Liu's MOST POPULAR ARTICLES
1-) Attracting comments: digital engagement metrics on Facebook and financial performance Journal of Advertising 47 (1), 24-37, 2018
2-) Staking reputation on stakeholders: How does stakeholders’ Facebook engagement help or ruin a company’s reputation? Public Relations Review 43 (1), 201-210, 2017
3-) Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth Computers in Human Behavior 73, 605-613, 2017
4-) Do our Facebook friends make us feel worse? A study of social comparison and emotion Human Communication Research 42 (4), 619-640, 2016
5-) A name alone is not enough: A reexamination of web-based personalization effect Computers in Human Behavior 72, 132-139, 2017