Jiehang Song

Tianjin University - Tianjin / China

Business & Management / Marketing

AD Scientific Index ID: 5873947

天津大学

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Jiehang Song's MOST POPULAR ARTICLES

1-) Effective pro-environmental communication: Message framing and context congruency effectJ Song, Z Lin, C ZhengJournal of Travel Research 64 (1), 206-221, 2025

2-) Make the photo in good shape: The matching effect of photo shapes and donation appeals on donation intentionsC Zheng, F Qian, J Song, H WangJournal of Retailing and Consumer Services 77, 103657, 2024

3-) The influence of tourism interpretation on the involvement, memory and authenticity of tourism experience-taking the forbidden city as an exampleJ Song, X Rui, Y ZhangCulture, People and Technology: The Driving Forces for Tourism Cities …, 2020

4-) Rendering misery or selling hope? The mechanism of imagery contrast effect in charitable appealH Wang, C Zheng, J Song, Y TangInternational Review on Public and Nonprofit Marketing, 1-18, 2024

5-) Accessed but unsustainable? The impact of access-based consumption on energy conservation behaviorS Liu, C Zheng, J SongTransportation Research Part D: Transport and Environment 132, 104271, 2024

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