Jiewen Hong

Jiewen Hong

Hong Kong University of Science & Technology - Kowloon / Hong Kong
Business & Management / Marketing
AD Scientific Index ID: 392250
香港科技大學
person_outline Jiewen Hong's MOST POPULAR ARTICLES
1-) Be fit and be strong: Mastering self-regulation through regulatory fit Journal of consumer research 34 (5), 682-695, 2008
2-) Feeling mixed but not torn: The moderating role of construal level in mixed emotions appeals Journal of Consumer Research 37 (3), 456-472, 2010
3-) “I” follow my heart and “we” rely on reasons: The impact of self-construal on reliance on feelings versus reasons in decision making Journal of Consumer Research 41 (6), 1392-1411, 2015
4-) Warm it up with love: The effect of physical coldness on liking of romance movies Journal of Consumer Research 39 (2), 293-306, 2012
5-) The effects of consumer prior knowledge and processing strategies on judgments Journal of marketing research 47 (2), 301-311, 2010