Jim Salas

Jim Salas

Pepperdine University - Malibu / United States
Business & Management / Marketing
AD Scientific Index ID: 5218476
person_outline Jim Salas's MOST POPULAR ARTICLES
1-) Strategic and institutional sustainability: Corporate social responsibility, brand value, and Interbrand listingM Agus Harjoto, J SalasJournal of Product & Brand Management 26 (6), 545-558, 2017922017
2-) Profiting from services and solutions: what product-centric firms need to knowVA Zeithaml, SW BrownBusiness Expert Press, 2014502014
3-) Purchaser perceptions of early phase supplier relationships: The role of similarity and likeabilityDM Nagel, L Giunipero, H Jung, J Salas, B HochsteinJournal of Business Research 128, 174-186, 2021202021
4-) Achieving scaled and sustained use of client-based projects in business school marketing education: A proposed suprastructureDE Shanahan, LH Palmer, J SalasJournal of Marketing Education 43 (1), 59-74, 2021242021
5-) Advertising, incentives, and the upsell: How advertising differentially moderates customer-vs. retailer-directed price incentives’ impact on consumers’ preferences for premium …CJ Miller, DC Brannon, J Salas, M TroncozaJournal of the Academy of Marketing Science 49 (6), 1043-1064, 2021122021