Jin Su

Jin Su

University of North Carolina at Greensboro - Greensboro / United States
Business & Management / Decision Science and Operations Management
AD Scientific Index ID: 1605538
person_outline Jin Su's MOST POPULAR ARTICLES
1-) Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approachJ Su, A ChangInternational Journal of Retail & Distribution Management 46 (1), 90-107, 20182282018
2-) Brand personality and brand equity: evidence from the sportswear industryJ Su, X TongJournal of Product & Brand Management 24 (2), 124-133, 20152272015
3-) Sustainable clothing: perspectives from US and Chinese young MillennialsJ Su, KT Watchravesringkan, J Zhou, M GilInternational Journal of Retail & Distribution Management 47 (11), 1141-1162, 20191442019
4-) Brand personality and its impact on brand trust and brand commitment: an empirical study of luxury fashion brandsX Tong, J Su, Y XuInternational Journal of Fashion Design, Technology and Education 11 (2 …, 20181422018
5-) Exploring young consumers’ trust and purchase intention of organic cotton apparelX Tong, J SuJournal of Consumer Marketing 35 (5), 522-532, 20181092018