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Jing Yang
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Loyola University Chicago - Chicago / United States
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Jing Yang's MOST POPULAR ARTICLES
1-)
Effects of transparent brand communication on perceived brand authenticity and consumer responsesJ Yang, AF BattocchioJournal of Product & Brand Management 30 (8), 1176-1193, 2021582021
2-)
Building brand authenticity on social media: The impact of Instagram ad model genuineness and trustworthiness on perceived brand authenticity and consumer responsesJ Yang, C Teran, AF Battocchio, E Bertellotti, S WrzesinskiJournal of Interactive Advertising 21 (1), 34-48, 2021572021
3-)
How perceived interactivity affects consumers\' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvementE Joo, J YangJournal of Research in Interactive Marketing 17 (5), 754-772, 2023352023
4-)
Effects of brand feedback to negative eWOM on brand love/hate: an expectancy violation approachJ Yang, J MundelJournal of Product & Brand Management 31 (2), 279-292, 2022342022
5-)
Understanding Advertising Client–Agency Relationships in China: A Multimethod Approach to Investigate Guanxi Dimensions and Agency PerformanceSC Chu, Y Cao, J Yang, J MundelJournal of advertising 48 (5), 473-494, 2019262019
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