Jingjing Ma

Jingjing Ma

Peking University - Beijing / China
Business & Management / Marketing
AD Scientific Index ID: 695016
北京大学
person_outline Jingjing Ma's MOST POPULAR ARTICLES
1-) Is eco-friendly unmanly? The green-feminine stereotype and its effect on sustainable consumptionAR Brough, JEB Wilkie, J Ma, MS Isaac, D GalJournal of Consumer Research 43 (4), 567-582, 20165652016
2-) How an epidemic outbreak impacts happiness: Factors that worsen (vs. protect) emotional well-being during the coronavirus pandemicH Yang, J MaPsychiatry research 289, 113045, 20202302020
3-) The Maximizing Mind-SetJ MA, NJ ROESEJournal of Consumer Research, 20141272014
4-) How the COVID-19 pandemic impacts tobacco addiction: Changes in smoking behavior and associations with well-beingH Yang, J MaAddictive Behaviors 119, 106917, 2021682021
5-) When seeking the best brings out the worst in consumers: Understanding the relationship between a maximizing mindset and immoral behaviorK Goldsmith, C Roux, J MaJournal of Consumer Psychology 28 (2), 293-309, 2018502018