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Jinhong Xie (谢劲红)
AD Scientific Index 2024
Business & Management / Marketing
University of Florida - Gainesville / United States
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Jinhong Xie (谢劲红)'s MOST POPULAR ARTICLES
1-)
Online consumer review: Word-of-mouth as a new element of marketing communication mixY Chen, J XieManagement Science 54 (3), 477-491, 200824672008
2-)
Online social interactions: A natural experiment on word of mouth versus observational learningY Chen, Q Wang, J XieJournal of Marketing Research 48 (2), 238-254, 20119132011
3-)
Third-party product review and firm marketing strategyY Chen, J XieMarketing Science 24 (2), 218-240, 20055412005
4-)
Electronic tickets, smart cards, and online prepayments: When and how to advance sellJ Xie, SM ShuganMarketing Science 20 (3), 219-243, 20015492001
5-)
Antecedents and consequences of marketing managers’ conflict-handling behaviorsXM Song, J Xie, B DyerJournal of marketing 64 (1), 50-66, 20004452000
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