Jishnu Bhattacharyya

Jishnu Bhattacharyya

Indian Institute of Management Kozhikode - Kunnamangalam / India
Business & Management / Marketing
AD Scientific Index ID: 5272380
ভারতীয় ব্যবস্থাপনা প্রতিষ্ঠান, কালিকট
person_outline Jishnu Bhattacharyya's MOST POPULAR ARTICLES
1-) Causal complexity of sustainable consumption: Unveiling the equifinal causes of purchase intentions of plant-based meat alternativesJ Bhattacharyya, MS Balaji, Y JiangJournal of Business Research 156 (113511), 2023
2-) The structure of sustainability marketing research: A bibliometric review and directions for future researchJ BhattacharyyaAsia-Pacific Journal of Business Administration, 2023
3-) Investigation of customer churn insights and intelligence from social media: A netnographic researchJ Bhattacharyya, MK DashOnline Information Review 45 (1), 174-206, 2021292021
4-) What do we know about customer churn behavior in the telecommunication industry? A bibliometric analysis of research trends, 1985–2019J Bhattacharyya, MK DashFIIB Business Review, 2021
5-) Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing ScienceJ Bhattacharyya, MK Dash, CR Hewege, MS Balaji, WM LimRoutledge: USA, 2021