Jisu Cao

Jisu Cao

University of Southern California - Los Angeles / United States
Business & Management / Marketing
AD Scientific Index ID: 5418019
person_outline Jisu Cao's MOST POPULAR ARTICLES
1-) Information inconsistencies in multi-dimensional rating systemsX Zheng, X Ren, YK Hong, J Cao, S Yang82018
2-) Differential effects of multi-dimensional review evaluations on product sales for mainstream vs. niche productsX Zheng, J Cao, Y Hong, S Yang, X RenNiche Products (April 4, 2022), 202222022
3-) Understanding the impact of reviews on consumer product choices under negotiated pricingJ Cao, S YangManagement Science, 202412024
4-) The Clock is Ticking: How the Logistics Service Time Affects Customer Product Returns and RepurchasesJ Cao, S Yang, C Ge, Z YangAvailable at SSRN 4950465, 20242024
5-) Understanding Whether and How Fast Delivery Affects Product Returns and Fast Return-handling Affects Customer RetentionJ Cao, S Yang, C GeAvailable at SSRN 4518500, 20232023