Jisu Yi

Jisu Yi

Gachon University - Seongnam / South Korea
Business & Management / Marketing
AD Scientific Index ID: 4505802
가천의과대학교
person_outline Jisu Yi's MOST POPULAR ARTICLES
1-) What makes followers loyal? The role of influencer interactivity in building influencer brand equityS Jun, J YiJournal of Product & Brand Management 29 (6), 803-814, 20202102020
2-) The effect of the perceived risk on the adoption of the sharing economy in the tourism industry: The case of AirbnbJ Yi, G Yuan, C YooInformation Processing & Management 57 (1), 102108, 20202102020
3-) Determinants of growth and decline in mobile game diffusionJ Yi, Y Lee, SH KimJournal of Business Research 99, 363-372, 2019612019
4-) The informational value of multi-attribute online consumer reviews: A text mining approachJ Yi, YK OhJournal of Retailing and Consumer Services 65, 102519, 2022702022
5-) How do followers infer the motives behind an influencer\'s advertising disclosures?H Han, J Yi, S Jun, S AhnAsia Pacific Journal of Marketing and Logistics 33 (5), 1159-1174, 2020422020