Jiwoong Shin

Jiwoong Shin

Yale University - New Haven / United States
Business & Management / Marketing
AD Scientific Index ID: 836620
person_outline Jiwoong Shin's MOST POPULAR ARTICLES
1-) A customer management dilemma: When is it profitable to reward one's own customers? Marketing Science 29 (4), 671-689, 2010
2-) Uninformative advertising as an invitation to search Marketing science 30 (4), 666-685, 2011
3-) Inefficiencies in digital advertising markets Journal of Marketing 85 (1), 7-25, 2021
4-) How does free riding on customer service affect competition? Marketing Science 26 (4), 488-503, 2007
5-) Keeping doors open: The effect of unavailability on incentives to keep options viable Management science 50 (5), 575-586, 2004