Joanna Minkiewicz

Joanna Minkiewicz

Deakin University - Geelong / Australia
Business & Management / Marketing
AD Scientific Index ID: 54759
person_outline Joanna Minkiewicz's MOST POPULAR ARTICLES
1-) How do consumers co-create their experiences? An exploration in the heritage sectorJ Minkiewicz, J Evans, K BridsonJournal of marketing management 30 (1-2), 30-59, 20142792014
2-) Corporate image in the leisure services sectorJ Minkiewicz, J Evans, K Bridson, F MavondoJournal of Services Marketing, 20111792011
3-) Co-production of service experiences: insights from the cultural sectorJ Minkiewicz, K Bridson, J EvansJournal of services marketing, 2016502016
4-) Retail brand orientation, positional advantage and organisational performanceK Bridson, J Evans, F Mavondo, J MinkiewiczThe International Review of Retail, Distribution and Consumer Research 23 (3 …, 2013522013
5-) Co-creation in the heritage sectorJ Minkiewicz, JR Evans, K BridsonDeakin University, 2009212009