Jochen Wirtz

Jochen Wirtz

National University of Singapore - Queenstown / Singapore
Business & Management / Marketing
AD Scientific Index ID: 335451
Universiti Nasional Singapura
person_outline Jochen Wirtz's MOST POPULAR ARTICLES
1-) Services Marketing: People, Technology, Strategy, 9th editionJ Wirtz, C LovelockWorld Scientific, ISBN 978-194-4659-00-4, 202211940*2022
2-) Opinion Paper:“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice …YK Dwivedi, N Kshetri, L Hughes, EL Slade, A Jeyaraj, AK Kar, ...International Journal of Information Management 71, 102642, 202322072023
3-) Brave New World: Service Robots in the FrontlineJ Wirtz, P Patterson, W Kunz, T Gruber, VN Lu, S Paluch, A MartinsJournal of Service Management 29 (5), 907-931, 201819932018
4-) Congruency of Scent and Music as a Driver of In-store Evaluations and BehaviorAS Mattila, J WirtzJournal of Retailing 77 (2), 273-289, 200119942001
5-) Pemasaran Jasa: Manusia, Tekhnologi, Strategi Jilid IC Lovelock, J Wirtz, J MussryIndonesian Edition of Services Marketing. Publisher: Erlanggah, Indonesia, 20101848*2010