Jody L Crosno

Jody L Crosno

West Virginia University - Morgantown / United States
Business & Management / Marketing
AD Scientific Index ID: 836626
person_outline Jody L Crosno's MOST POPULAR ARTICLES
1-) Brand personality appeal: conceptualization and empirical validationTH Freling, JL Crosno, DH HenardJournal of the Academy of Marketing Science 39 (3), 392-406, 20113852011
2-) A meta-analytic review of opportunism in exchange relationshipsJL Crosno, R DahlstromJournal of the Academy of Marketing Science 36 (2), 191-201, 20082662008
3-) Is the theory of trust and commitment in marketing relationships incomplete?JR Brown, JL Crosno, PY TongIndustrial Marketing Management 77, 155-169, 20191742019
4-) Does brand social power mean market might? Exploring the influence of brand social power on brand evaluationsJL Crosno, TH Freling, SJ SkinnerPsychology & marketing 26 (2), 91-121, 20091792009
5-) A meta-analytic review of the effects of organizational control in marketing exchange relationshipsJL Crosno, JR BrownJournal of the Academy of Marketing Science 43, 297-314, 20151022015