Joe Cobbs

Joe Cobbs

Northern Kentucky University - Highland Heights / United States
Education / Physical Education and Sport Science
AD Scientific Index ID: 829138
person_outline Joe Cobbs's MOST POPULAR ARTICLES
1-) Rival conceptions of rivalry: Why some competitions mean more than othersBD Tyler, JB CobbsEuropean Sport Management Quarterly 15 (2), 227-248, 20151382015
2-) Analyzing Return-on-Investment in Sponsorship: Modeling Brand Exposure, Price and ROI in Formula One RacingJA Jensen, J CobbsJournal of Advertising Research 54 (4), 435-447, 2014109*2014
3-) Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantageJA Jensen, JB Cobbs, BA TurnerBusiness Horizons 59 (2), 163-173, 20161072016
4-) Managing a sponsored brand: The importance of sponsorship portfolio congruenceMD Groza, J Cobbs, T SchaefersInternational Journal of Advertising 31 (1), 63-84, 20121162012
5-) All rivals are not equal: Clarifying misrepresentations and discerning three core properties of rivalryBD Tyler, J CobbsJournal of Sport Management 31 (1), 1-14, 20171042017