Joel Huber

Duke University - Durham / United States

Business & Management / Marketing

AD Scientific Index ID: 1303162

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Joel Huber's MOST POPULAR ARTICLES

1-) Adding asymmetrically dominated alternatives: Violations of regularity and the similarity hypothesisJ Huber, JW Payne, C PutoJournal of consumer research 9 (1), 90-98, 198225101982

2-) The importance of utility balance in efficient choice designsJ Huber, K ZwerinaJournal of Marketing research 33 (3), 307-317, 199615561996

3-) The impact of inferential beliefs on product evaluationsJ Huber, J McCannJournal of marketing research 19 (3), 324-333, 19828161982

4-) Market boundaries and product choice: Illustrating attraction and substitution effectsJ Huber, C PutoJournal of consumer research 10 (1), 31-44, 19837191983

5-) Nonconscious goals and consumer choiceTL Chartrand, J Huber, B Shiv, RJ TannerJournal of consumer research 35 (2), 189-201, 20085862008

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